Founded by hockey players. For hockey players.


As former hockey players and now parents and coaches, we understand.

We understand that hockey is a sport that requires tremendous family commitment, with respect to both time and money. We understand the pride in your team. And we understand the respect for the jersey is something that sets hockey players apart from other athletes.

Hockey Innovations was founded to provide local hockey organizations with custom designed jerseys and apparel. We are driven to provide our teams with the highest quality jerseys, best-in-class lead-times, and reliable service. We are appreciative of the opportunity to use our experiences as players, coaches, and parents to serve the members of your hockey community.


Brad Chartrand, founder of Hockey Innovations

Brad is originally from Winnipeg, Manitoba, Canada and now resides in Saratoga Springs, NY. Brad played College Hockey at Cornell University, followed by a 9-year professional career which included 5 years with the Los Angeles Kings. Brad has his MBA from Cornell University and a Master’s Degree in International Strategy from Queens University. He has held numerous roles in Sales, Marketing, and Business Development within the Medical Device Sector. Brad now coaches his sons Liam and Brandon and his daughter Cate in Upstate NY for the Mite-Peewee levels.